Increasingly, the success of many social policies interventions depend on achieving some behaviour change. For example, correcting simple behaviours like improper waste disposal or turning off lights to conserve energy may seem small but could have consequences on the society overall.
Our understanding of the theories underpinning behaviour and how marketing and communication can aid policy formulation is vital in the success of social change interventions.
Through consumer insights, we help client develop communications that are informed by our deep understanding of the consumer we seek to influence. From formative research to baseline surveys through to mid-term evaluations we ensure that all the learnings and insights serve as diagnostic inputs into behaviour change strategy formulation.